« Relationship Selling | Main | Assuring Your Customers & Putting Them At Ease »

X10 Key Demographics

Who Buys X10 Products?
Knowing your customer is key to successful marketing programs. I found a link compiling some basic marketing statistics that you can use to help you properly market your X10 links containing key demographics for X10 products.

Primary Demographic:
*72% of customers are male
*57% are males age 34 to 55
*16% visit X10.com because of a special online promotion
*Initial average purchase from X10.com is $116 (ASP)

Secondary Demographic:
*28% of X10 customers are female
*Females are a large influence on purchase decision (by men)
*“I want to feel safe when your gone” is the main reason the female population chose X10.
*Females are 40% of the household users

On Monday, I’ll discuss ways that you can put your customers at ease when purchasing X10 products off of your website.

TrackBack

TrackBack URL for this entry:
http://www.x10community.com/cgi-bin/mt/mt-tb.cgi/339

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)